// about qubelis
Built by someone who needed it himself. For exporters who've been told to figure it out alone.
Qubelis didn't start as a startup idea. It started as a practical problem — one I lived through 30+ years in German B2B and 16 years of cross-border market entry consulting. I built the tool I always wished existed, so the next exporter doesn't have to figure it out alone.
For years, working at my lead-generation agency, we built market lists for foreign clients entering Germany — manually, repeatedly, one project at a time. Every engagement started the same way: hours of research, browser tabs multiplying, cookie banners dismissed one after another, and a spreadsheet that was outdated the moment it was finished.
At some point we decided to turn those lists into a consumer directory. That's when something clicked. The problem wasn't just data — it was the experience of finding it. Search engines return thumbnails and irrelevant results. Your screen fills up like a lead-generation dashboard. You open tab after tab just to see what a shop actually looks like.
I understood what bothered people. The image and the data are the hero. Everything else is noise. So I built a tool where a full-page screenshot and enriched company data live in the same view — navigable like Tinder, without leaving the page.
What started as a consumer directory became Discovery — a prospecting tool for the agency first, then a platform for anyone bringing products into the German market. No more tab-hopping. No more cookie-clicking. Just signal.
Discovery is the first product because retail data was the most actionable to digitize first. The platform underneath is sector-agnostic — industrial coverage, manufacturer matching, and B2B services are next on the roadmap. Qubelis is built to be the cross-border layer for entering Germany, whatever you're bringing in.
Axel Pawlowsky
// Founder & CEO, Qubelis Limited
I've spent most of my career at the intersection of international sales and German market entry — over 30 years across roles in marketing, business development, and country management for foreign manufacturers and brands expanding into Germany.
Of those, the last 16 years have been independent: cross-border lead generation and market entry projects for clients across Europe, North America, and Asia. I know what it costs to get this wrong — in time, money, and missed opportunities.
Qubelis is the tool I always wished existed: a live, enriched, visually navigable database of German B2B commerce — built for the people who actually have to do the work of market entry, not the ones who tell them to figure it out alone.
// the data asset
Built over years. Maintained continuously.
The numbers behind Discovery — and the foundation Sourcing will run on.
manually curated
on demand
contact data
covered
Ready to explore the German market?
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