// about qubelis

Built by someone who needed it himself. For exporters who've been told to figure it out alone.

Qubelis didn't start as a startup idea. It started as a practical problem — one I lived through 30+ years in German B2B and 16 years of cross-border market entry consulting. I built the tool I always wished existed, so the next exporter doesn't have to figure it out alone.

// the origin

From agency lists to a platform.

"All the information. One scrollable view. No tab-hopping. No cookie-clicking."

For years, working at my lead-generation agency, we built market lists for foreign clients entering Germany — manually, repeatedly, one project at a time. Every engagement started the same way: hours of research, browser tabs multiplying, cookie banners dismissed one after another, and a spreadsheet that was outdated the moment it was finished.

At some point we decided to turn those lists into a consumer directory. That's when something clicked. The problem wasn't just data — it was the experience of finding it. Search engines return thumbnails and irrelevant results. Your screen fills up like a lead-generation dashboard. You open tab after tab just to see what a shop actually looks like.

I understood what bothered people. The image and the data are the hero. Everything else is noise. So I built a tool where a full-page screenshot and enriched company data live in the same view — navigable like Tinder, without leaving the page.

What started as a consumer directory became Discovery — a prospecting tool for the agency first, then a platform for anyone bringing products into the German market. No more tab-hopping. No more cookie-clicking. Just signal.

Discovery is the first product because retail data was the most actionable to digitize first. The platform underneath is sector-agnostic — industrial coverage, manufacturer matching, and B2B services are next on the roadmap. Qubelis is built to be the cross-border layer for entering Germany, whatever you're bringing in.

Axel Pawlowsky, founder of Qubelis

Axel Pawlowsky

// Founder & CEO, Qubelis Limited

I've spent most of my career at the intersection of international sales and German market entry — over 30 years across roles in marketing, business development, and country management for foreign manufacturers and brands expanding into Germany.

Of those, the last 16 years have been independent: cross-border lead generation and market entry projects for clients across Europe, North America, and Asia. I know what it costs to get this wrong — in time, money, and missed opportunities.

Qubelis is the tool I always wished existed: a live, enriched, visually navigable database of German B2B commerce — built for the people who actually have to do the work of market entry, not the ones who tell them to figure it out alone.

🇩🇪 Germany 🇬🇧 United Kingdom 🇺🇸 USA 🇪🇸 Spain 🇮🇹 Italy 🌍 Cross-border 30+ yrs B2B 16 yrs consulting

// the data asset

Built over years. Maintained continuously.

The numbers behind Discovery — and the foundation Sourcing will run on.

9,200+
German retailers
manually curated
9,100+
Live screenshots
on demand
7,200+
Entries with
contact data
18
Product categories
covered

Ready to explore the German market?

Start with Discovery — free, today. Or join the Founding 100 to lock in Pro access at €29/month forever.

Patents pending (UK) EU-hosted (DE) GDPR-compliant Built on 30+ years of German B2B expertise

Stop guessing. Start equipping.

Discovery is free, today. Sourcing matches you with the right buyers when it launches Q3 2026. The Founding 100 lock in Pro at €29/month forever.